Finance & Accounting

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Marketing

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A Lead, A Prospect, and A Client (What's the Difference, and Why You Need A Sales Funnel)

Image Via Google When you're thinking about your sales funnel (pipeline), it helps to mentally distinguish between stages of working-together-ness to create a client lifecycle. From the time you first identify the brand as a potential client or partner, to the point where you sign (or, ideally, renew) the contract with them, classifying your relationship with them into one of a few stages helps...

The One Thing You Need To Know About Supply & Demand

Image via investopedia.com OMG this looks super confusing right?  It can be. You can get a PhD in practically this diagram alone. But it doesn't have to be. In my macroeconomics class in business school, we spent entire class sessions studying case after case, doing equation after equation, and every single one boiled down to: when demand increases but supply decreases, prices increase....

Pitching: 5 Ways To Get In Touch

Pitching is daunting enough on its own without having to worry about your inquiry getting lost in the wrong inbox! One of the biggest hurdles to pitching is finding the right person - and their contact info - to send your pitch email to. But, with a little research, it's much easier than you think to find the right person, or at least someone close to them, to send your pitch to. 1) Check their...